About Us
Theo Weening
PARTNER
Theo’s career as Meat & Poultry Expert spans over 3 decades at Whole Foods Market which earned him professional accolades from Meat Suppliers, Farmers, Ranchers, Culinary Leaders, and Retail Competitors from around the world.
At Whole Foods Market, Theo served as VP of Meat & Poultry. He was responsible for leading and developing all Whole Foods Market meat procurement, marketing, merchandising, quality standards & operational execution.
Led a centralized global meat procurement team across all proteins, driving groundbreaking initiatives that included animal utilization and industry-leading product development while ensuring full traceability through 3rd party manufactures across all regions.
Some highlights: Key Stakeholder in design of Global Animal Partnership (GAP) program, Butcher Apprenticeship, various meats platforms and exclusive brands, Drove Key Merchandising Programs from Oktoberfest to 100% Grass Fed Beef.
Orien Bedwell
PARTNER
Orien’s career spans almost 3 decades in consumer-packaged goods where he built high performing teams with a focus on a consumer, category, and a customer focused approach to fact-based & solutions driving growth. His roles have spanned sales, marketing, operations, supply chain, customer management, category management and senior leadership.
His broad experience crosses several Categories: Fresh, Frozen, Refrigerated, & Shelf Stable – Bread, Bakery, Beef, Pork & Poultry, Channels – Mass, Club, Grocery, Natural, Ecommerce, & Foodservice, and Segments – Branded, Co-Branded and Private Label. And a growing passion for sustainable raised meats and “better for you” foods products. Companies include Earthgrains, Sara Lee, Smithfield Pork Group, Crystal Lake Farms, & Teton Waters Ranch.
Key Highlights: Driving strategic partnerships with key retailers. Helping business achieve significant growth through joint business planning. Supporting retailers to drive strategic category growth through insights and category data.